With an average of 3 million visitors coming to the site each month looking for articles on art, design, technology, environmental issues, and more, the site needed to be as accessible as possible. As you can imagine, optimizing for all viewports was essential.
It would be easy to say the site was planned mobile first, but the real goal wasn’t to rank experiences. Just as My Modern Met celebrates diversity through it’s publishing, they wanted to plan for it in terms of browsing experience. It probably goes without saying that the site is fully Responsive. It has been optimized for all.
Multiple templates (variety is the spice of life)
My Modern Met publishes a wide range of articles across multiple topics. In addition, articles are highly visual, and the site needed to act much like a museum does in that it needs to spotlight the art without getting in the way.
We created a flexible publishing system with multiple presentation templates. This keeps the site fresh and clean while allowing each article to be best presented across genres, all without losing focus on the content.