Work
See how we help organizations like yours solve complex digital challenges
We bring strategy, design, and engineering together to create platforms your teams can manage and your users can trust.
Each project example reflects a thoughtful approach to strategy, design, and engineering that helps your platform work better for the people who depend on it.
Messaging and design working together
DexCare — Helping to simplify the complexities of some of the most impactful and powerful software in the healthcare industry.
Details
DexCare came to us with a powerful AI-driven patient access platform and a story that wasn’t landing. The product was strong, but the messaging leaned too heavily on internal language. At the same time, a wave of me-too competitors had started adopting similar vernacular, making it harder for DexCare to stand out.
We reworked the narrative from the outside in, focusing on the people DexCare serves and the real-world problems it solves. Instead of relying on industry buzzwords, we clarified their point of view and differentiated their approach. The new structure guides visitors through the customer journey, starting with high-level, strategic messaging for C-level audiences on the homepage, then moving into deeper, more technical detail for platform and product teams.
Our work included a brand refresh, a redesigned website, and a system of illustrations to make complex concepts easier to grasp at a glance. We also placed strong emphasis on calls to action, creating clearer paths for engagement and increasing lead generation.
The result is a more focused digital presence that clearly separates DexCare from a crowded market. Health systems can quickly understand how the platform brings order to a fragmented patient access experience and why that difference matters.
Creating impact with a web app
Downtown Sioux Falls — In addition to a new website and branding, we helped DTSF create and gamify a web app, turning their annual Burger Battle into an economic powerhouse.
Details
Electric Pulp has worked with Downtown Sioux Falls (DTSF) for years, expanding their web presence, modernizing their brand and improving digital engagement for the local community. On the engagement front, we launched the Digital Passport web app in 2019 to elevate community-favorite events like the Burger Battle. This year’s refresh took the app to a new level.
Redesigning for recruitment
Monument Health — improving and scaling their web presence through web design, development and search engine optimization.
Details
We partnered with Monument Health to improve and scale its web presence through web design, development and search engine optimization. In addition to visible improvements made by modernizing the site interface and experience, we were able to help boost nationwide healthcare recruiting in a big way.
Bringing the land to life
Hall and Hall — Uniting sales technology into a bespoke, mobile-friendly website for America’s largest and most effective land brokerage.
Details
America’s largest and most respected land brokerage needed a digital partner who could help connect potential buyers not only to available properties but also to the experience and lifestyle they represent. The mobile-friendly Hall and Hall website marries complex data with user-friendly design to create a personalized land discovery tool. The new design features rich media and striking design to enhance usability and engagement, further cementing the position as the leader in rural real estate. The new website now leads the industry in terms of search rank, traffic and site usage for large ranch sales.
Making the big reveal a reality
Hootsuite — Hootsuite, the pioneering social media management platform, collaborated with Electric Pulp to revamp their website, aligning it with their new brand identity and enhancing user experience.
Details
As the world’s first social media management platform, Hootsuite has been on the pulse of how people use social media for over a decade. The Hootsuite team needed a new, modern website that was easier to maintain, design system driven, and paired with their exciting new brand identity.
Electric Pulp helped Hootsuite take their brand guide and make it real. We created a powerful collection of flexible content blocks and interactive elements that the internal team could use to create any page and stay within the brand system.
The resulting site was also re-architected to be more user-focused, simplifying the navigation for users and making the site easier to maintain.
The home for typography
TypeTogether — The world’s finest editorial typography gets a new home for the modern era. Experience better typography firsthand.
Details
Internationally recognized as leaders in the field of typography, the Type Together team approached Electric Pulp to create a modern experience to allow designers to access, test, and buy typefaces from any device. We worked collaboratively with the team to develop the overall aesthetic and iterated extensively to hone the site’s purpose and flow.
ECommerce upgrade drives big growth
Silencer Central — delivering a faster, more sophisticated eCommerce platform to support their innovative direct-to-consumer business model.
Details
We partnered with Silencer Central to deliver a faster, more sophisticated eCommerce platform to support their innovative direct-to-consumer business model. The result was a significant boost in customer experience, operational efficiency and revenue.
Targeted sales growth
Safariland — A custom Shopify platform for an industry-leading company specializing in providing life-saving equipment to the law enforcement, military, personal protection, and outdoor recreation markets.
Details
Safariland needed a new ecommerce site to support their growing business and provide more flexibility for site updates and sophisticated product configurations. With design and development from Electric Pulp, Safariland.com migrated from Demandware to a custom Shopify environment. Sales have continued to increase since launch.
Integrations included ERP, Tax, Email, Recommendations and Payment Processing to deliver a robust custom solution.
Building talent partnerships
PeopleScout — PeopleScout, a global company, sought to enhance its website and overall online presence for better messaging and engagement.
Details
PeopleScout is a global company that needed to expand its online presence to allow sophisticated content and marketing governance across its regional network. In addition to the required international strategy, a newly acquired company needed to be merged into the site network.
The goals for the project were to create properly segmented service offerings while improving local, national and regional SEO and lead acquisition. Six months post-launch, traffic is up 110% year over year.