Increasing Organic Traffic
An SEO strategy increased organic traffic by 86%. And that isn’t the interesting part.
Sometimes websites are blessed with high rank on a high volume term leading to enormous levels of traffic. It seems like a huge win, but if the traffic has no intent in engaging with your business, that traffic is well, fluff. This was our first consideration when we started working with Showplace Cabinetry. Not how to increase traffic. How to improve it.
The Strategy
From site content and navigation targeted blog content, we worked with Showplace Cabinetry to steadily increase the right traffic. This meant giving up on a tool propping up feel-good statistics but not adding to key performance indicators. What looked like a loss on paper quickly became the start of a strategy built around customer acquisition instead of empty traffic volume.
Blog content was created to address actual customer questions and focus on high-value search intent, expanding visibility across relevant queries.
We’ve also structured content for Answer Engine Optimization, using clear Q&A formats and schema to improve eligibility for featured snippets and emerging AI-driven search results.
User experience improvements, combined with technical updates, strengthened key gallery pages. This improved crawlability, reinforced internal linking, and supported stronger organic performance across the site.
The Results
Organic search traffic has since increased by 86% and now reflects a more qualified, high-intent audience that supports meaningful business outcomes. The focus was simple: make the site easier to find, easier to understand, and more useful to the people searching.
86%
Organic search traffic is up 86%
About Showplace Cabinetry
With over 650 American employee-owners, Showplace Cabinetry is an American-owned manufacturing company building American made cabinets and servicing customers in all states from Maine to Hawaii.