Web App Engagement
How a Web App helped drive $3.25M in economic impact
Electric Pulp has worked with Downtown Sioux Falls (DTSF) for years, expanding their web presence, modernizing their brand and improving digital engagement for the local community. On the engagement front, we launched the Digital Passport web app in 2019 to elevate community-favorite events like the Burger Battle.
As interest in the Burger Battle had grown, so had the challenge of managing it — DTSF staff were manually tallying thousands of paper votes over the course of the event. To reduce the manual toll and take the event to the next level, Electric Pulp built a custom web app that brought the Burger Battle online, streamlining the process and making the experience more fun, more efficient and more popular. Since launch, the event has grown by over 430%.

The Web-Based App
As interest in the Burger Battle had grown, so had the challenge of managing it—DTSF staff were manually tallying thousands of paper votes over the course of the event. To reduce the manual toll and take the event to the next level, Electric Pulp built a custom web app that brought the Burger Battle online, streamlining the process and making the experience more fun, more efficient and more popular. Since launch, the event has grown by over 430%.
Burgers Sold
Participants
Votes
Economic Impact in 2025

The Results — $3.25M in Economic Impact in 2025.
This year’s Burger Battle generated an estimated $3.25 million in economic impact with more than 84,500 burgers sold and almost 42,000 votes cast from nearly 30,000 participants. The first Saturday of the Burger Battle alone engaged nearly 1,900 participants across 4,500 sessions. And as the DTSF crew can attest, zero nights were spent manually tallying votes.
The Burger Battle is something the downtown restaurants and participants look forward to each year, and the community involvement goes way beyond the known statistics. Maybe the real treasure was the friends we made along the way.

About Downtown Sioux Falls
Downtown Sioux Falls aims to ensure downtown is a place for everyone, every day. They do so by boldly leading the downtown community by championing diverse experiences, economic growth, and a healthy environment. Electric Pulp is proud to be a DTSF Visionary Sponsor.