Lo & Sons

Lo & Sons set out to create the perfect bag. The perfect functionality. The perfect style. You can imagine they set the bar pretty high for their new site, too.

Client Location

New York, NY


Strategy, Information Architecture, User Interface & Experience, Visual Design, Front-End Development, Back-End Development, Magento Ecommerce Customization & Development

Lo & Sons
Here's How It All Went Down

Good design, in the bag.

First, a little background. Helen Lo and her sons, Jan and Derek, set out to create the perfect bags, down to the last meticulous details.

When Lo & Sons approached Electric Pulp to create a Responsive ecommerce site on the Magento platform, we were excited. We knew this would be a great opportunity to show just how refined a Magento site can be. Because, let's face it, ecommerce and meticulous detail don't always go together. It needs to be worked at.

Lo & Sons homepage details

We know from vast amounts of testing that ecommerce needs to perform across devices, with as little friction as possible.

Lo & Sons small screen
Lo & Sons medium screen
Lo & Sons large screen

We took our past experience and applied it a clean slate.

As we continue to help maintain the site on an ongoing basis, we get to work with a team that holds their website to the same standard they hold themselves to when creating their bags.

So go check out these fantastic bags — and be sure to take a look at the site while you’re there. We love how it turned out.

Lo & Sons shop details
Lo & Sons mobile Lo & Sons cart mobile