A woman with a Lo & Sons bag

Case Study

The Perfect Site for the Perfect Bags

New York, NY

All In The Family

Helen Lo and her sons, Jan and Derek, set out to create the perfect bags. Not too heavy. Not too frumpy. Not too techy or overly designed. Simply the right blend of functionality and style right down to last meticulous detail.

Naturally, the criteria for a website built to sell such bags is relatively demanding. A site for this kind of bag can’t be too heavy or frumpy, too techy or overly designed. It needs just the right blend of functionality and style, down to the last meticulous detail. Stop us if you’ve heard this before.

Screen capture of Lo & Sons’ main page
The Lo & Sons Main page Introduces featured products and content snippets.
Screen capture of Lo & Sons’ about page
The Lo & Sons Our Story page helps people connect with the brand.

Lo & Sons set out to create the perfect bag. The perfect amount of functionality. The perfect amount of style. So, you can imagine they set the bar pretty high for their new site.

When Lo & Sons approached Electric Pulp to create a Responsive ecommerce site on the Magento platform, we were excited. We knew this would be a great opportunity to show just how refined a Magento site can be. Because, let’s face it, ecommerce and meticulous detail don’t always go together. It needs to be worked at.

Items that can fit inside a Lo & Sons bag

Creating Order out of Chaos

Just like the bags it sells, the Lo & Sons store takes the unruly clutter of Magento and puts it in its place. The clean look of the site was inspired by beautiful pre-existing product photography.

The result is some of our favorite work. We know from vast amounts of testing that ecommerce needs to perform across devices, with as little friction as possible. We were able to take past experience into a clean slate. (A very clean slate.) And we got to work with a team that held us to the same standard as they hold themselves to when creating their bags. We couldn’t be happier with the way it turned out.

So go check out these fantastic bags. And be sure to take a look at the site while you’re there.

Screen captures of Lo & Sons’ site on a phone and tablet

Screen capture of Lo & Sons’ product page

Services Provided

  • Discovery
  • Interaction Design
  • Interface Design
  • Magento Development
  • Responsive Web Design
  • Strategy