Bringing the Land to Life
Stepping out, you see a broad green valley dotted with black cattle, the Montana foothills on the horizon still in shadow as the sun slowly rises on a three-bedroom stone house and wooden barn. The wind moves the grass in gentle waves as it stretches down to the private fishing pond and back up to the glass Great Room, giving it the name Dancing Wind Ranch. This 1,750-acre working ranch was 2018’s House of the Year in a Wall Street Journal poll and just one of the exclusive properties that Hall and Hall represented.
The challenge: to build an online space that brings the land to life.
Teamwork Makes the Dream Work
Led by new usability requirements and brand positioning, we worked with VEEP Marketing and the Hall and Hall team to design a personalized land discovery tool that brought new functionality and further cemented the Hall and Hall position as the clear leader in rural real estate.
There is Also Beauty in How it Works
Not just any agency can do this level of development. Take the Property Search — since property data is externally gathered, we came up with a sync-and-store approach that could accommodate the large amounts of data, store it within the site, keep it as up to date as possible and handle the wide array of sorting options.