In April of 2012, Ford reintroduced themselves to the world with a brand new global campaign.
It all began with a television spot, airing previews of the new Escape, Fusion and Focus, each conspicuously missing the blue ovals. In fact, the video made no mention of the auto maker at all. It simply teased out some new features and swept across a few cars and then ended with a link to a site, GoFurther.com. Electric Pulp was asked to create that site. The site included additional content sections and animations allowing visitors to selectively drill in on features.