Discover Downtown from wherever you are.
For years (eight of them) Electric Pulp was located in Downtown Sioux Falls. Being in the heart of a city connects you to the community in very real ways. Following that up by being outside of downtown for 11 years makes that even more clear. (Electric Pulp was established in 1996 for those keeping track.)
This story isn’t about us, but it might be about re-engagement and doubling down — and maybe even a bit about serendipity. As we’d begun to plan our return downtown, DTSF (Downtown Sioux Falls) was planning a move of its own. They needed a complete site redesign to incorporate new branding and improve the user experience.
People use devices differently depending on their context, and we knew it. Visitors on the move downtown are on their mobile device and want a map of what's happening, where and when. Desktop users, however, dive deeper into content. We took a strategic approach to mobile and desktop layouts to serve both audiences better.
Keep a finger
on the pulse.
Events, businesses and attractions drive downtown traffic. A mobile-friendly interactive map helps visitors find them all online quickly. An updated event calendar lets visitors search by name, date or category. Local businesses and event sponsors can even submit events to the calendar to get the word out. And, when they do, the built-in approval process streamlines the effort required for the DTSF crew to publish them. Meanwhile, the revamped member directory helps site visitors find businesses by name or service, and a custom integration with the new Member Portal via Neon API helps keep the data clean.
DTSF needed more than just a website though. A new brand required new email templates too. We rolled out a refreshed, responsive email template to match the look and feel of the website and highlight the downtown community we know and love.
A move, a new website and a partnership rekindled — we’re thrilled with how it all turned out. We’re excited for their success and look forward to continuing to work with the team on future improvements. Thanks to our new location, it will be as simple as a walk down the street.
It was immediately clear we were boldly stepping in the right direction by choosing to work with Electric Pulp. We also scored big by welcoming a digital powerhouse back to downtown Sioux Falls.