Alight is a major new player in the outsourcing industry, formed from a division of Aon Hewitt in 2017. We helped them launch their new brand by creating a cohesive and modern online experience.
Strategy, Information Architecture, User Interface & Experience, Visual Design, Front-End Development
Fast-paced and synchronous.
As you can imagine, a brand launch of this magnitude requires something of a village to launch. There were multiple stakeholders working at an aggressive pace to define the company's story, vision and brand. Since this process was constantly evolving, we worked in a synchronous, fast-past model.
Beginning with content definition and user experience, we worked closely with the client and stakeholders to create a site architecture and wireframes to lay the groundwork for the coming site.
Once the company’s new story became clearer we refined the UX and final design.
The design is bold and strongly brand-forward, showing the human side of the outsourcing industry. The site was built with modern, responsive coding to provide the optimized experience across all devices that you'd expect from a global services leader.
The new site, combined with the new overall branding strategy means Alight Solutions is positioned for great things, and we're excited to be working with them.
Huge shout-out to the team at Electric Pulp for the amazing work they did on alight.com. We could not have done it without them!