Entrepreneur.com has a great interview with Guy K on his motivations behind truemors. No need to retell, but here’s a random excerpt:

There are four tips here: 1) Make friends [with] vendors before you need them, 2) engage a firm that made a similar product, 3) check references after it’s too late, and 4) work with people from the Midwest [Electric Pulp is in South Dakota; PDG is in Oklahoma].

If you found yourself secretly loving (or loving to hate) Truemors, Guy Kawasaki’s crowdsourcing, rumor aggregating experiment, you might be interested to find out there’s now more to love (or love to hate.)

In general, the new site is better.

Need specifics? Okay…

First off, we’ve added accounts to the mix. Their full purpose will remain a mystery for the moment. Stay tuned.

Next, Truemors now has spam filtering kung fu. You’re familiar (and amazed) with [blog] comment spam filtering? Same thing. Kind of.

Moving on, the site has been redesigned. The primary change you’ll notice is the dead simple topic navigation. Odd posts, Tech posts, Food posts, even the Greatest posts (as voted by the Truemors community) can be quickly isolated for your viewing pleasure.What else? How about Ajax? If you’re one of the geeks that spotted the v1 site’s meta refresh, you might appreciate the new Ajax.PeriodicalUpdater post refresh voodoo. Oh, the power of voodoo.

Is there more? Sure. But I’d rather take a moment to point out that the site is still going strong. Naysayers, doom & gloomers, and CNet will have to wait to stick a fork in it.

In an article titled Candor in the Tech World, Guy Kawasaki speaks to the relative ease in starting a web business. Guy’s newest venture, truemors.com is an experiment in crowd-sourcing. The new blog-like, twitter-like, digg-like rumor aggregator is firing up critics and supporters alike.

Guy opens the curtain on the relatively low costs (compared to dot com bubble era) he’s incurred to launch his new startup and goes on to explain his willingness to roll the dice on stupid ideas with the stakes so low. And stupid idea or no, the site is off to a great start by all measures (visits, pageviews, posts, votes, reviews, techcrunches, naysayers, etc.)

If it hasn’t been made clear, our part in the mayhem was in the design / development category. We’ve worked with Guy on a few previous projects and jumped at the opportunity to shake up the internets with his new idea. If you look closely, you’ll notice we hacked up a wordpress install to allow community posts via web, sms, email or phone. Then we added a voting system, layered in some hacker stops, took it to the roof, and shot it full of lightning.

So, if you’re wondering where the title to this post came from, Guy gives a rolling credit to the ep team in the interview. For the non-subscribers among us, our cameo looked a lot like so:

Mr. Kawasaki says he has been working on Truemors for just three months. Because it uses free software, with programming done by a for-hire outfit called Electric Pulp located in the high-tech mecca of South Dakota, the costs are minimal.

Now, I know what you’re thinking (”I wish I had an ep team to give rolling credits to.”) It’s actually pretty easy really. You just contact us - see where it goes from there.